Why Indians Should Invest in Gold Coins or Bricks Instead of Jewelry

Gold has always been an emotion in Indian households. We buy it during weddings, festivals, or even just as a form of saving. But here’s the thing — most of us still invest in gold the wrong way.

I’m not saying don’t buy gold. I’m saying — stop buying it in the form of jewelry, and start thinking about gold coins or bricks instead. Here’s why:

1. Jewelry Comes with Hidden Costs

When you buy a gold chain or ring, you're not just paying for the gold — you're also paying making charges. These can go as high as 10–20%, and you never get that money back when you sell it.

➡️ On the other hand, gold coins or bricks come with little to no making charges, and you get almost full value when you sell.

2. Purity Issues with Jewelry

Gold jewelry is rarely 24K pure. It’s often mixed with alloys to make it durable or to add design. So even if it weighs 20 grams, the actual gold might be only 18 grams worth.

➡️ Coins and bars usually come with hallmark certification — mostly 99.9% purity. What you see is what you get.

3. Poor Resale Value

Try taking your gold jewelry back to the shop — most of them will deduct a hefty amount during resale. Even if gold prices are high, you won’t get that benefit because of design depreciation or purity doubts.

➡️ With a gold coin or bar, you can sell it at market rate without arguments or extra deductions.

4. Emotional Value vs. Real Value

Let’s be honest — gold jewelry is mostly bought to wear, not invest. You lock it up in a locker and barely touch it, yet it has emotional value, which makes it hard to sell when needed.

➡️ Coins and bricks are pure investments. You don’t wear them, flaunt them, or attach memories. You just hold them for value, and that’s how gold should be treated.

5. Easier to Use in Emergencies

Gold coins and bricks are often preferred by banks and NBFCs when applying for gold loans. The process is smoother because the gold’s purity and weight are more trustworthy.

Final Thoughts

If you’re planning to buy gold in 2025 — whether for your child’s future, savings, or as a hedge against inflation — go for coins or bricks.

They’re:

• Easier to sell

• Purity-assured

• Higher return value

• Less emotional baggage

Let’s break the myth that gold has to be jewelry.
India is evolving — our investment mindset should too.

Follow The Bharat Brief for more posts like this — real talk on finance, culture, and the world around us.

Want to buy 24k gold ?

https://amzn.to/450DXjr